BREAKING: Max Marketing to Present Zee Studios’ Marathi Blockbuster Dasavatar in Malayalam — A First in Indian Cinema

In a historic and groundbreaking move, Max Marketing is making cinematic history by presenting Zee Studios’ recent Marathi blockbuster Dasavatar directly to Malayalam audiences — without dubbing it into any major national language like Hindi or English.

This marks a first-ever event in Indian cinema where a regional film is released in another regional language market as a culturally authentic cinematic experience, bypassing the usual Hindi or pan-India adaptation.Directed by Subodh Khanolkar and produced by Ocean Film Company and Ocean Art House, Dasavatar is set to hit Malayalam cinema screens on November 21, 2025.

For decades, cross-regional film releases in India have typically been filtered through national languages. Max Marketing’s bold initiative to present Dasavatar directly from Marathi to Malayalam breaks this tradition, fostering a pure cultural exchange between regional industries. As per reports,“This is not just a release—it’s a cultural handshake. Dasavatar’s themes of faith, morality, and human transformation resonate universally.

We wanted Malayalam audiences to experience the film in its original Marathi essence, without dilution through Hindi or English.”Dasavatar explores Lord Vishnu’s ten incarnations through a modern lens, blending mythology with contemporary drama. Praised for its philosophical depth, stunning visuals, and emotional storytelling, it became one of the most successful Marathi films of 2024.

Produced by Ocean Film Company and Ocean Art House, the movie merges traditional Indian mythos with a cinematic style that is both spiritual and modern. Its critical acclaim and box-office success in Maharashtra inspired Zee Studios and Max Marketing to expand its reach while preserving its regional soul.For Max Marketing, this initiative underscores their commitment to breaking language barriers while maintaining linguistic integrity.

The company is rapidly emerging as a pioneer in distributing stories that deserve audiences beyond their native states.By presenting Dasavatar directly to Kerala’s Malayalam theatres, Max Marketing is charting a new path for Indian cinema—one where regional film industries coexist and collaborate, celebrating diversity without relying on Hindi or English as intermediaries.