The parent company of the Snapchat messaging application named Snap Incorporation plans for announcement of its latest gaming platform designed for the developers in the upcoming month. This news was reported by Cheddar, the online news service provider on Friday.
The shares of this company instantly rose by a mark of 3 percent for traders, right before the stop bell. This platform which has been dubbed with the codename “Project Cognac” shall feature handful gamers apart from the developers that have been designed specifically to work in the app by Snapchat.
This latest initiative for gaming shall be unveiled by Snapchat in its first-ever content & developer partner summit to be held in Los Angeles dated April 4th. Also, more video initiatives such as original shows shall be announced. The technology based news website “The Information” initially reported the fact that Snap was actually working on this gaming platform starting June 2018.
Snap however declined from providing any comment on the report provided by Cheddar. Snapchat, which is known for the disappearing messages & funny filters, was struggling since it went public in the year 2017. This decline in popularity came after Instagram and Facebook evidently ripped off its unique features and thus increasing competition.