Renowned Marathi actress and entrepreneur Prajakta Mali has announced a major rebranding of her traditional jewelry line as she enters the 2026 financial year. Originally launched three and a half years ago under the name ‘Prajaktaraj,’ the brand has officially transitioned to ‘Prajaktsaz – Reviving Maharashtra’s Legacy.’
In a video shared with her followers, Prajakta explained that the decision was driven by the brand’s rapid global expansion. While she initially started the business to revive timeless Maharashtrian ornaments without a deep background in corporate strategy, the label quickly grew beyond state borders to reach customers across India and the world. However, this success brought logistical challenges, particularly regarding international shipping and trademark hurdles.
“As the brand grew larger, I could not imagine that it would reach across the country and the world,” Prajakta noted. “There were some obstacles in shipping, and this new name was chosen to overcome those difficulties.” Check the social media post getting viral on Insta, as shared below, have a look as under:
While the name has evolved to ‘Prajaktsaz’—a blend of her name and ‘Saaj,’ the traditional Marathi word for a collection of ornaments—the visual identity remains intact. Prajakta revealed that they considered changing the logo but ultimately decided against it, as they could not find a design more unique than the original, which features her own handwriting.
Under this new identity, the brand continues its mission to provide a global platform for traditional Maharashtrian craftsmanship. Prajakta expressed her firm belief that this change is a positive step forward, ensuring that her collection of heritage-inspired jewelry can continue to reach its growing international audience without further disruption. Stay tuned to know more about it and others only with us.
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